Anna Breit

In collaboration with Barbara Galizia we created a visual identity for the workshop festival FORMFELD organized by Atelier 17111 e.V. The festivals theme was “creating space collectively”. “Formfeld” can be loosely translated to “shaping space” – linked to that, we approached our working progress with a lot of curiosity and playing with clay.

The logo works both in one line and in a compact square transmitting a feeling of handmadeness and fun. Moving and stable, between a shape and a readable letter, an even surface and interesting texture. The logo integrates core values of the festival: working / creating space together, having fun while learning from each other and acknowledging everybody’s individual knowledges and skills.

For the poster a big variation of clay shapes were digitally moulded together in one big plastic covering the middle of the format. Formfeld is shown as a place of coming together and realizing ideas / learning / giving and holding space / becoming active after a year of separation and screen times.

Additionally we designed the festival program with all important information for the participants, including a timetable and a map – it comes in a handy format with a fun folding, printed on the risograph.

We also created a website that can be easily adapted for the upcoming issues of Formfeld in the next few years. Visit the website here.